Local Brokerage. Global Reach.
With decades of experience helping local buyers and sellers just like yourself, we know how to locate the perfect property and negotiate the best deal. It's our job to know about the latest market conditions, government regulations, and upcoming developments — so that you don't have to.
The Dane Arthur Agency is a boutique real estate brokerage with offices and sales executives throughout Minnesota & Wisconsin. With $billions of dollars in sales, we've been in the business of delighting our clients for more than 20 years. Our agents specialize in providing expert, white-glove representation without the pretentiousness often associated with luxury brands. Whether you are buying a small starter home or a multi-million dollar luxury estate, we'll be there for you every step of the way while treating you with the respect, honesty and integrity you deserve.
Our Business Divisions
As your Buyer's Representative, we can make the process of house hunting much easier and more efficient. We can help you get financing, guide you to local neighborhoods, help you determine your budget, and prioritize a list of essential features that you need in your next home. We'll save you valuable time by finding the properties that best suit your requirements, and will show you only the most promising ones.
Once you've found a place that catches your eye, we'll look at comparable properties in the area to help determine a purchase offer. Then we'll negotiate on your behalf with the seller to make sure you get the most favorable terms.
It's our job to look after your best interests, and we will do so at no cost to you as a buyer.
Selling a house on your own can be an overwhelming task. There's advertising to plan and budget for, open houses and private showings to arrange, purchase offers to negotiate, contract contingencies to worry about, and complicated paperwork to fill out. Make it easy on yourself by putting your home in the hands of a seasoned professional. We have extensive experience marketing properties and showing them to their best advantage.
Selling Your Home Soon?
Learn about listing with The Dane Arthur Agency.
First, we'll perform a comparable market analysis to determine the most appropriate price for your home. Then we'll provide home staging advice and suggest landscaping changes that will help draw buyers in. We'll then build a custom marketing plan and advertise your home through a variety of methods, including the MLS®, Zillow, Realtor.com and many, many other online listing sites. We will also, of course, showcase your home as a Dane Arthur Real Estate Agency Featured Listing.
When it comes to negotiating a purchase offer, we'll make sure that you get the best price the market will allow. We'll help you understand contract contingencies and details of the closing process, in addition to handling all the paperwork for you. Essentially, we're here to represent you throughout the entire selling process, and to make sure that your real estate transaction is a positive and profitable experience.
Our Company History
We're a company that embraces change.
The origins of The Dane Arthur Real Estate Agency can be traced back to Mrs. Braski's 1976 kindergarten class in Eveleth, Minnesota, where company founders Dave Gooden and Cameron Henkel first met. Life-long friends and hockey teammates, Dave and Cameron grew up with a solid work ethic and a healthy competitive streak instilled in them at an early age.
"You can take the boys out of the Iron Range, but you can't take the Iron Range out of the boys."
In 1995, Dave and Cameron recognized an emerging market opportunity starting to take shape on an exciting new communication platform called the Internet. They spent much of 1995 and 1996 exploring, studying and testing this new world. In 1997 the tech enthusiasts teamed up to launch their first commercial website and became online retailers of refurbished computer equipment. The company grew to $1M in revenues in less than 12 months and quickly expanded into international markets. They spent the next several years growing the business by studying online behavior patterns and search engine algorithms, while refining their technology and online marketing strategies.
By 2002, the dream of owning the coveted northwoods lakefront cabin was in reach. Dave and Cameron set off separately on a search for their own family lake places - but after hours of drive time, picking up newspapers and magazines and browsing sub-par websites - the business partners found the process daunting. When comparing notes, the two quickly determined that the real estate industry was behind the curve when it came to applying technology to the process...and an opportunity was discovered.
"We found ourselves spending a ton of time looking through newspapers, looking through dozens of [Realtors'] Web sites, just spending way too much time in the search," Gooden recalls. But what was first frustration became an opportunity. In 2003, Gooden and Henkel took their online experience and launched the LakePlace.com site to provide a central database of listings for lake properties, cabin rentals, and family resorts in Minnesota and Wisconsin. "We thought that if we could centralize all of that data, it would make the buying process a lot easier," Gooden says.
- Twin Cities Business Magazine
By the end of 2005, more than 600 real estate agents and brokers were customers, listing all of their lakeshore properties for sale on LakePlace.com. In March of 2006, with soaring popularity, Dave and Cameron pivoted and transformed LakePlace.com from a classified ads website into specialized real estate brokerage. Under the new model, LakePlace.com joined virtually every MLS in Minnesota & Wisconsin and began displaying lakeshore properties from 19 MLS databases. Using proprietary software, LakePlace.com automatically reformatted and combined all of these listings into one database, making it easier than ever for the consumer to locate the lake property of their dreams. Because 600 agents were already experiencing excellent results from their LakePlace.com marketing initiatives, Dave and Cameron were able to hand pick top agents in each market to work with on an exclusive affiliate relationship basis.
In April of 2010, with a dozen early adopters on the team, LakePlace.com opened its first brick-n-mortar real estate office in Crosslake, Minnesota. Since then, the company has expanded and opened offices throughout all areas of Minnesota & Wisconsin, and has brought franchised locations (individually owned) online in select markets.
Following a natural trajectory, the company rebranded from LakePlace.com to The Dane Arthur Real Estate Agency in January 2023. As The Dane Arthur Agency, the brokerage is able to maintain its boutique size and status while being in a much better position to serve all of its clients at the highest level. Over the years - residential sales, farm sales and commercial sales became a much larger part of LakePlace.com's business, and the rebrand to Dane Arthur (a play on the founders' middle names) encompasses and celebrates that.
- DaneArthur.com - MN & WI Homes For Sale
- LakePlace.com - MN & WI Lake Property For Sale
- LandBin.com - MN & WI Land For Sale
- CondoBin.com - MN & WI Condos For Sale
- CommercialZip.com - MN & WI Commercial Real Estate
The Dane Arthur Real Estate Agency's suite of inter-connected, high-traffic, niche websites sets it apart from all other local, regional & national brands. Its position as an online marketing behemoth with some of the most visited and popular real estate websites in the Midwest gives its sales associates, and by extension their buyers and sellers, a unique & distinct advantage in today's real estate marketplace.
The Bottom Line: We're here to serve you...at the highest level. If you are planning on buying or selling a property soon, please do not hesitate to contact us.